Data Capture

The internet provides a company with an economical, instant and efficient way of communicating with their customers – namely email.

It is vital that efforts are made to encourage website visitors to sign up to receive more information about your products in the future. An online contact form should be seen as a minimum requirement for data capture with consideration given to alternative techniques that allow interaction with customers on a regular basis.

Other areas for consideration are highlighted in the Audit Process of the website evaluation and give companies a good ideas base on how to proceed with this area of their website.

Care should also be taken to ensure that data protection issues are not infringed when using data capture techniques.